Blue Protocol is Amazon and Bandai Namco's new action RPG, and Genshin Impact's latest rival

Previously announced only for Japan, the anime-inspired action RPG Blue Protocol will be seeing release in North America, Europe, South America, Austrailia, and New Zealand thanks to a new partnership between Amazon Games and Bandai Namco. Initially revealed back in 2019, Blue Protocol sees you venturing on a journey through the world of Regnas, a planet on the brink of destruction after being racked by conflict for the past thousand years.

With your custom character, you will have access to five different classes when it initially launches, these include; the Twin Striker with their dual axes, the sword-and-shield Blade Warden, the ranged bow-wielding Keen Strider, the magic-slinging Spell Weaver, and Foe Breaker for fans of big hammers. You will be teaming up with other players to tackle Blue Protocol's world bosses, raids, and even the story. But, if you consider yourself more of solo hero, you will be able to complete the story on your own too!

Amazon Games' pedigree in game releases is...mixed...shall we say and Blue Protocol will be attempting to go toe-to-toe with the behemoth that is Genshin Impact. A daunting task for anyone, but hopefully with the help on Bandai Namco Online, Blue Protocol will shake up the scene.  Amazon Games sounds quite optimistic about their chances, with Christoph Hartmann, a VP at Amazon Games stating, "Blue Protocol is a beautifully crafted game; it’s like an anime come to life, Bandai Namco Online has created a world of the highest quality with a compelling story that will build community and immerse players in an action-packed adventure. As anime continues to rise in popularity globally, we look forward to bringing Blue Protocol to players in the West next year."

Here's hoping that it becomes as successful as they hope, they say, competition breeds innovation after all. Blue Protocol comes to PC (Steam), Xbox Series X/S, and PlayStation 5 next year!

Amazon Games and Bandai Namco Online Inc. today announced they are bringing Blue Protocol, a multiplayer online action role-playing game featuring beautiful, anime-inspired art, to North America, Europe, South America, Australia, and New Zealand. Blue Protocol will be free-to-play, and will launch for PC, Xbox Series X|S, and PlayStation 5 in the second half of 2023, with a Closed Beta on PC earlier in the year. 

“Blue Protocol is a beautifully crafted game; it’s like an anime come to life,” said Christoph Hartmann, VP, Amazon Games. “Bandai Namco Online has created a world of the highest quality with a compelling story that will build community and immerse players in an action-packed adventure. As anime continues to rise in popularity globally, we look forward to bringing Blue Protocol to players in the West next year."

Blue Protocol, co-developed by Bandai Namco Online Inc. and Bandai Namco Studios, takes players on a heroic journey through Regnas, a world teetering on the brink of destruction after millennia of conflict and technology overuse. Players must unite and harness the mysterious light called Flux to defeat powerful foes. Players can fully customize their character, and choose from five unique classes at launch: the sturdy Blade Warden, the valiant Twin Striker, the versatile Keen Strider, the multifaceted Spell Weaver, or the damage-dealing Foe Breaker. Aided by Echoes, mystical summoned creatures with powerful attacks, players will unlock their memories and fight to save the world.

“Amazon’s commitment to quality and attention to detail in bringing Blue Protocol to new audiences is exemplary,” said Sokichi Shimooka, executive producer of Blue Protocol at Bandai Namco Online Inc. “The Amazon Games team’s deep expertise in operating multiplayer games, combined with Amazon’s publishing resources and transmedia opportunities, made them the ideal publisher for Blue Protocol in the West. We’re excited to work together to bring players an incredible experience.”

Blue Protocol will be the latest title in Amazon Games’ portfolio of high-quality live service games, including Lost Ark and New World. This collaboration follows previously announced publishing agreements with leading global developers, including Smilegate RPG, Glowmade, and Disruptive Games. For more information and to stay up to date on Blue Protocol, follow along at @BlueProtocol and PlayBlueProtocol.com.