Lionhead Studios (also known as Microsoft Game Studios Europe) was a British computer game development company led by industry veteran Peter Molyneux, and acquired by Microsoft Game Studios in April 2006. Lionhead started as a breakaway from the developer Bullfrog, which was also founded by Molyneux. Lionhead's first game was Black & White, a god game with elements of artificial life, strategy, and beat 'em up games. Black & White was published by Electronic Arts in 2001. Lionhead Studios is named after Mark Webley's hamster, who died not long after the naming of the studio.